Pura Vida Salon was a family dream that was started in 2016 with the help of friends and family. Through the years we have been fortunate enough to be able to expand to offer more services to our clients! Our owner, Beth Paulson, is a Waterloo/Cedar Falls native with over 25 years of experience in the hair industry. Her team strives to offer the best customer service with a welcoming atmosphere. The providers at Pura Vida Salon truly enjoy their profession and can help you achieve your best self!